Search Engine Optimization is commonly known and referred to as SEO. A digital marketing strategy that can help you push your website towards the top on any search engine result page. While that may sound simple enough, but that is the only simple aspect of SEO.

How Does SEO Work?
Search engines have crawlers that are designed to visit various websites and gather information. The crawler’s job is to gather all the binary codes but only bring back those numbers and build an index. Once the index is set it goes through an algorithm that matches data to its questions. These are just the basic factors, and here is how researchers break down the process.

● 20.94% Domain-Level Link Authority Features
● 19.15% Page-Level Link Features
● 14.94% Page-Level KW & Content Features
● 9.8% Page-Level Keyword Agnostic Features
● 8.95% Domain-Level Brand Features
● 8.06% User, Traffic, & Usage Data
● 7.42% Social Metrics
● 6.798% Domain-Level Keyword Usage
● 5.21% Domain-Level Keyword Agnostic Features

The breakdown helps you see that there is much more to SEO than content optimization, and how putting all the pieces together can help you come a full circle. Today, SEO is categorized into two categories:

1. On-Page SEO – Search engine optimization strategies that take place on your websites. Meaning all adjustments are made to the website and its pages to ensure a boost in ranking.
2. Off-Page SEO – Search engine optimization that takes place everywhere but your website. These are tasks that can help you get more traffic to your website, but without making changes to your website.

Both practices have a single goal, and that is to help you boost your current standing. Or help you maintain a top-five ranking. This is done by ensuring your website is friendly, easy to navigate, offers a great response, and is a trustworthy source for users and search engines to recommend.

When it comes to search engine optimization there is no magical formula. It is a constantly evolving process, one that can only be understood by taking on every aspect it has to offer. This is why websites have to constantly be on the outlook of any changes made to SEO formulas, adjusting and maintaining their website as they grow.

One of the main reasons why SEO is constantly shifting is its electric nature. In simple words, if SEO stops evolving it will create a set impact, one that will never allow new entries to make their way to the top. The constant changes and adjustments are designed to ensure viable and new information ends up as top results. Offering everyone around the world reliable and updated information every time they run a search.

That being said, there are a few core rules of SEO that never go out of practice. These can help you build the perfect base of your website, and allow for easy adjustments