What are Backlinks in SEO?
Backlinks are commonly known as inbound or incoming links – these links can be from one of your website’s pages, or another website page. Adding these links to your content can help you set your new post as a reliable piece.
While it might sound simple and easy, there are a great deal of factors that go into backlinks and how they can help you boost your website. For now, let’s suppose that pages with a higher number of reliable and relatable backlinks are more likely to gain organic search rankings.
Why are Backlinks Important?
Backlinks are considered to be an important aspect of SEO as they can help ensure search engines that you are a reliable source. For instance, if you are looking to start in a company and someone in another reliable company who has a stable track record recommends you; your application will automatically make it to the cut during the first round. Similarly, when other reliable websites recommend your client, search engines see you as a reliable source as well.
#1 Trait – The place where your backlink comes from has a great impact on your standing. For instance, backlinks that come from trusted websites are more likely to gain you a positive response. Similarly, backlinks included from untrusted and shady websites will leave a negative impact on your website. This is why it’s best to choose wisely, and added 5 minutes of work can make or break your website.
#2 Link – You cannot add any reliable backlink to your content, your backlink must be relatable and match the same tone. Make sure they include your target keyword and offer complementing information. Moreover, there is no need to go overboard with backlinks, overkilling the aspect will filter you out automatically.
#3 Relation – We suggest you do your research the same way search engines do and find backlinks that are related to your website and/or topic. For instance, if you are covering an article about running marathons, we suggest you link it to the next marathon coming your way. Most major marathons have dedicated websites to share information with their participants, and you can easily find a reliable backlink.
#4 Repeating – A smart way to ensure you get great results is by working with various websites. When you stick to a single website you will soon find out how it has stopped making an impact. This is why it’s best to choose various reliable backlinks that keep you in a larger spectrum. A necessity that makes sure you are caught by bots and get a higher ranking on search engine results.
Once you understand these four basic concepts you can start working on your backlinks. Keep in mind a good practice is to ensure you are maintaining a balance between outbound and inbound links. Start with at least one inbound and one outbound link, and if your piece is long and informative you can add 2 to 3 more links to the text you are sharing.